I just barely want to comment on this, because I know its just what everyone involves wants.
The MTV Video Music Awards. Sigh.
First of all, why do they even have a video awards show WHEN THEY DON”T PLAY VIDEOS. On any of their channels- MTV, MTV2, MTV 4000. It’s all just a big opportunity for publicity and for a bunch of people to pat themselves on the back for a medium that has gone the way of the CD. Seriously. If anyone watched videos, if junior high schoolers or high schoolers left MTV on in their bedrooms 24-7 like they did 15 to 20 years ago, MTV would play videos. But they don’t. No music, just reality shows. Why don’t they have a reality show awards show? That would be the perfect train wreck they’re looking for.
Why have this…
When you could have this…
My instinct said it was all set up. As a wrestling fan, I know that one of the first rules in their business is that if its on TV, it’s fake. MTV wants ratings and attention and they want to look cool and relevant. So they go to Kanye West, the ultimate egotistical attention hog, with a grand idea in the tradition of Bruno or Borat. You make news. You make a good moment happen. Maybe you let Taylor Swift in on the joke, maybe you don’t. Heck, it took 20 years for people to find out that Andy Kaufman vs. Jerry Lawler on David Letterman was fake.
Do I know this is true? No, not all all, it’s just my gut feeling. That goofball West could have just been drunk and looking to get himself on TV. Who knows?
But hey, MTV got what they were looking for. Even a low-level tenth rate blogger like myself is talking about the incident, despite my disgust.
What happened to the good old days, MTV?















